A philosophy that crosses the sartorial and artisanal knowledge of different cultures around the world, exploring the concept of wind, bringer of change, essence of life and capable of shaping rocks. The ZEFIRO brand in fact wants to be a bearer of innovation and make its public breathe a new essence/ and exuberating like a new essence. The exorticism of this brand is further eccentuated with each collection being developed without following any presets of having a theme but are always inspired by different types of winds. The brand’s niche also lies in the design philosophy of twinning the day and evening looks, a new way of presenting elite looks with a versatile heart. ZEFIRO is for those who love to get noticed, those who seek a distinctive trend statement from their wardrobe and want to stand out, those who want to wear a work of art with attention to the smallest details and those who always want to be impeccable both at day and night events.

ZEFIRO is a name of ancient Greek origins. It derives from “Zephyros”, a term that in classical mythology indicated the God of the west wind, personification of the spring breeze. In a culture so closely linked to the natural elements as that of ancient Greece, Zephyr was venerated as a light and beneficial divinity, bringer of the warmth and scents of spring rebirth after the dryness of winter. ZEFIRO is synonymous with positive change, of renewal, like a breeze that touches us refreshingly.

The Arabs learned the positional decimal number system from the Indians and transmitted it to Europeans during the Middle Ages. They called zero ṣifr (صفر‎): this term means "empty", but in the Latin translations it was indicated with zephirum (by assonance), that is, zephyr (figure of Greek mythology, personification of the west wind, but also because it blew in almost inadvertently).